Every business needs to make tactical changes in its operations in order to react effectively to changing business conditions. In this context, a tool that evaluates various scenarios and provides guidance on the direction the business should take for maximum benefit. Applied Optimization's Tactical Planning solution enables our clients to manage scarce resources with a view to maximizing key parameters such as production, profits, and customer service, or minimizing inventory and costs. A typical application is an application that manages production campaigns so as to meet short-term business objectives. Our Tactical Planning solution would provide valuable input to plant personnel related to the best way to structure production campaigns for maximum impact.

Our case-study on campaign management in the beverage industry illustrates this application.